Oslo Motor Show goes full throttle

This year, cars of all imaginable categories will dominate the annual motor show in Lillestrøm, Norway. In other words, Oslo Motor Show is back and waiting for your visit, between October 27^th and 29^th.

“From this year’s menu, you can choose between new and old, sensible and frivolous, polished and rugged, fast and slow, expensive and cheap, heavy and light, or classic and groundbreaking. Or why choose at all? Why not just enjoy the whole experience”, asks Tommy Larssen, project manager for Oslo Motor Show at NOVA Spektrum.

No space to spare

Every available square meter for the show has already been allocated, with still some weeks to spare. Many potential candidates are queuing up on the reserve list, just in case someone throws in the towel at the last minute. This gives the organizers the opportunity to fine-tune details to ensure a unique and rewarding experience for both exhibitors and visitors during Oslo Motor Show.

A plethora of unique cars

“I’ve been doing this since the beginning, and never before have we had so many vehicles that are unique on a global scale. This year, we have some very special treats from BMW, Audi, Maserati, Mercedes, and Ferrari, among others. Some of these cars have never been seen in Norway before and can take the breath away from both enthusiasts and others. Such attractions draw people in. An almost perfect replica of the legendary Audi IMSA GTO will be here, and also a certain supercar from the 90s that still is considered as one of the greatest of all time: the McLaren F1”, says Tommy Larssen.

Oslo Motor Show has long been allowed to showcase vehicles from renowned collections like the BMW Museum and Arne Fredly’s garage. This year, the organizing team has chosen objects from more collections than ever before, and it will shape this year’s show.

New cars and launches

New cars made their debut at Oslo Motor Show a few years ago and have now become a regular feature of the exhibition. Several times, there have been European and Norwegian launches of new car models at Oslo Motor Show.

“It looks like there will be a few of those this year too”, Larssen reveals.

True to its roots

Oslo Motor Show organizers have not forgotten what made the show the country’s leading event. Therefore, as usual, you will find a wide and renewed selection of vehicles, especially from the over 70 enthusiast clubs that will participate with their stands.

In the backyard of Nova Spektrum, many skilled drag racers will do their utmost to impress a knowledgeable and discerning motorsport audience. To the delight of eyes, noses, and ears. Many pounds of rubber will be left on the track.

Slick street cars, extravagant American classics, nostalgic veterans, and extreme sports cars all have their place at Oslo Motor Show. Spectacular motorcycles have also found a place. Not to forget the fantastic trucks with incredible paintwork. The finest of them compete for prestigious titles and trophies.

Hoping for a new attendance record

“This year’s program will strengthen our position as the country’s leading motor event. This year’s Oslo Motor Show is the 13^th in the series, and I believe that bodes well”, says a confident show director Tommy Larssen. He adds that last year’s attendance record of over 53,000 visitors will be challenged, but adds uncertainty over how the influence of factors like inflation and interest rates will affect attendance. “It can go both ways, but I’m optimistic”, concludes Larssen.

Facts about OMS 2023:

Norway’s largest motor show

Organizer: NOVA Spektrum and Förlags AB Albinsson&Sjöberg (FABAS)

Number of exhibitors: approximately 180

Number of vehicles on display: Over 1000

Exhibition area: approximately 40,000 sqm + 7,000 sqm outdoor rally track

Dates: October 27th to 29th

Attendance in 2022: approximately 53,023

Oslomotorshow.no

(Disclaimer: This article is Partner Content, provided by Oslo Motor Show and falls outside of the editorial responsibility of Tazio Magazine)